Digital Marketing Sr. Officer

ABYAT Careers in Kuwait

Company Information

Overview Welcome to ABYAT – Home of Homes Creating Beautiful Homes Since 2005 Our Foundation At ABYAT, we believe that creating your dream home should be a joyous journey. Our mission is to simplify the complexities of home finishing and furnishings, transforming them into a delightful experience for our customers. We're here to make every day you spend in your dream home feel magical, surrounded by beauty and comfort that speaks directly to your heart. ABYAT has established itself as a leader in the home finishing and furnishing industry. With a steadfast commitment to excellence, we promise to the best in quality, style, and value to our customers. We strive to ensure that every product and service we provide is a testament to our commitment to your home’s beauty and comfort. Our Expansion ABYAT's growth reflects our deep dedication to our vision of being in the Lead, in every Mind, in every Home. We are consistently expanding our reach across the region with megastores and e-commerce operating in Saudi Arabia and Kuwait. Our expansion is active, with plans to launch additional megastores across Saudi Arabia, Qatar, and the UAE within the next 3 years.

Job Description

About the job Date: Nov 8, 2025 Location: Shuwaikh, KW Job Description: Job Summary: As a Senior Digital Marketing Officer, you drive the company’s performance marketing efforts by managing paid media campaigns and optimizing digital marketing channels. Your role includes planning, executing, and analyzing advertising initiatives across search engines, social media, display, and affiliate networks. You ensure high return on ad spend (ROAS), customer acquisition, and revenue growth by applying data-driven strategies. This position is ideal for a seasoned digital marketer with strong analytical skills, a deep understanding of consumer behavior, and experience in e-commerce or retail environments. Key Accountabilities and Activities: Digital Advertising and Campaign Management: Plan, execute, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn. Conduct keyword research, A/B testing, and audience segmentation to boost performance. Oversee programmatic advertising and retargeting strategies to enhance engagement. Performance Analysis and Data Optimization: Monitor and analyze digital campaign results using analytics and tracking tools. Define KPIs and optimize campaigns for cost efficiency and performance. Collaborate with web analytics and e-commerce teams to improve attribution modeling. Budget and ROI Management: Manage digital marketing budgets to ensure effective allocation and high ROI. Continuously refine bidding strategies, targeting, and creative assets to optimize ad spend. Align digital marketing objectives with broader business goals. Cross-Functional Collaboration: Work with content, creative, and social media teams to develop compelling ad creatives. Coordinate with product and commercial teams to align marketing strategies with business promotions. Manage relationships with external agencies and vendors. Innovation and Market Awareness: Stay updated on digital marketing trends, tools, and technologies. Implement new strategies to maintain a competitive edge. Evaluate and adopt emerging platforms or software to enhance performance. Education and Experience: Bachelor’s degree in Marketing, Digital Marketing, Business, Data Analytics, or a related field. 5+ years of experience in performance marketing or digital advertising, preferably in retail or e-commerce. Proven ability to manage large advertising budgets with strong ROI. Expert-level knowledge of Google Ads, Meta Ads Manager, and other digital platforms. Experience in omnichannel marketing, attribution modeling, and CRO. Certifications in Google Ads, Meta, or related platforms are preferred. Strong analytical, communication, and project management skills. Proficient in interpreting data to deliver actionable insights. High level of initiative, innovation, and digital marketing acumen.

Location: Kuwait, Kuwait

Job Title: Digital Marketing Sr. Officer

Post Date: 2025-11-08

Valid Until: 2026-02-08

Salary: KWD

Job Type: Full-time

About the job Date: Nov 8, 2025 Location: Shuwaikh, KW Job Description: Job Summary: As a Senior Digital Marketing Officer, you drive the company’s performance marketing efforts by managing paid media campaigns and optimizing digital marketing channels. Your role includes planning, executing, and analyzing advertising initiatives across search engines, social media, display, and affiliate networks. You ensure high return on ad spend (ROAS), customer acquisition, and revenue growth by applying data-driven strategies. This position is ideal for a seasoned digital marketer with strong analytical skills, a deep understanding of consumer behavior, and experience in e-commerce or retail environments. Key Accountabilities and Activities: Digital Advertising and Campaign Management: Plan, execute, and optimize paid media campaigns on platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and LinkedIn. Conduct keyword research, A/B testing, and audience segmentation to boost performance. Oversee programmatic advertising and retargeting strategies to enhance engagement. Performance Analysis and Data Optimization: Monitor and analyze digital campaign results using analytics and tracking tools. Define KPIs and optimize campaigns for cost efficiency and performance. Collaborate with web analytics and e-commerce teams to improve attribution modeling. Budget and ROI Management: Manage digital marketing budgets to ensure effective allocation and high ROI. Continuously refine bidding strategies, targeting, and creative assets to optimize ad spend. Align digital marketing objectives with broader business goals. Cross-Functional Collaboration: Work with content, creative, and social media teams to develop compelling ad creatives. Coordinate with product and commercial teams to align marketing strategies with business promotions. Manage relationships with external agencies and vendors. Innovation and Market Awareness: Stay updated on digital marketing trends, tools, and technologies. Implement new strategies to maintain a competitive edge. Evaluate and adopt emerging platforms or software to enhance performance. Education and Experience: Bachelor’s degree in Marketing, Digital Marketing, Business, Data Analytics, or a related field. 5+ years of experience in performance marketing or digital advertising, preferably in retail or e-commerce. Proven ability to manage large advertising budgets with strong ROI. Expert-level knowledge of Google Ads, Meta Ads Manager, and other digital platforms. Experience in omnichannel marketing, attribution modeling, and CRO. Certifications in Google Ads, Meta, or related platforms are preferred. Strong analytical, communication, and project management skills. Proficient in interpreting data to deliver actionable insights. High level of initiative, innovation, and digital marketing acumen.

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